We create optimize boost
projects & startups
with impact
We created Pitstop Lab to scale high-value initiatives that digitalize processes and transform industries. Alongside our own projects, we also welcome and support external startups.
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Pitstop Lab : Precision moves for maximum Impact
Like in Formula 1, a pit stop is about solving the most critical challenges fast and with precision. Pitstop Lab applies the same principle to startups: targeted, practical steps that accelerate growth and maximize impact.
Turning points for growth
At Pitstop Lab, we move through three sharp steps: Detection, Qualification, and Implementation a focused path from insight to measurable impact.
Our Portfolio
Startups born at Pitstop Lab
Pitstop Lab is home to a growing ecosystem of ventures—each designed to rethink industries, digitalize processes, and create real impact. From in-house innovations to external startups we’ve welcomed, every project in our portfolio reflects our philosophy: focused interventions, smart scaling, and sustainable growth.
Our action Plan
From vision to launch
Every journey starts with a collaborative vision, aligning on challenges and opportunities. It then moves to project execution, where ideas turn into concrete, actionable solutions, leading the way to successful implementation.
01
Collaborative vision
We co-create a shared understanding of challenges and opportunities to set the right direction.
02
Project execution
We turn ideas into concrete solutions through focused, hands-on development.
03
Implementation
We launch, test, and scale with precision to ensure lasting impact.
FAQ
Everything?
You need to Know
Whether you’re an investor exploring opportunities or a founder looking for support, this FAQ covers the essentials of how Pitstop Lab works, who we support, and what makes our approach unique.
Pitstop Lab is a scaling and incubation hub designed to provide sharp, targeted interventions. We identify key challenges, implement pragmatic solutions, and help projects accelerate without unnecessary complexity.
We welcome both our in-house initiatives and external startups. Whether you’re an entrepreneur with an early-stage idea or an established project facing scaling challenges, Pitstop Lab adapts to your needs.
Investors access a curated pipeline of high-value startups, supported by a proven methodology that reduces risk and maximizes growth potential. Every project is shaped for impact, scalability, and long-term sustainability.
Unlike generic programs, our approach is inspired by Formula 1 pit stops—fast, precise, and focused on the most decisive interventions. We don’t try to fix everything at once; we fix what matters most for performance. At the core, Pitstop Lab is driven by a team of complementary experts who hold the capital of all current ventures. We remain agile, attentive, available, and pragmatic—ensuring every project gets exactly what it needs to move forward.
Get in Touch
We’d love to hear from you.
Whether you’re an investor interested in our portfolio, a startup looking to join Pitstop Lab, or simply curious about what we do : let’s start the conversation.
Baudouin van de Werve
President of the Board